• Seasonal food offers high nutritional value: Fruits and vegetables that naturally ripen taste better, are fresh and offer the highest amount of nutrients as compared to those that are preserved.
  • Seasonal food is cheaper: Crops produced seasonally are cost-effective since farmers invest and harvest them in bulk. Sourcing of local stock also reduces the cost of logistics drastically.
  • Seasonal food is ecological: Eating seasonal food decreases the demand of out-of-season produce, increases the consumption of local farming and more importantly lessens the time for refrigeration, decreases the cost involved in transportation and irrigation of the crops.
  • Seasonal food tastes better: Since the food produced in a particular season is fresh, it tastes better, sweeter and is perfectly ripened. When fruits and vegetables are harvested at the right time, it will be more flavourful.

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